35 yearsof healthy babies.
Since 1991, Fondation Olo has been supporting pregnant women in vulnerable situations so that every child has an equal chance to be born and grow up healthy. Thirty-five years later, hundreds of thousands of babies have been brought into this world thanks to the efforts of an entire community.
35 yearsof healthy babies.
35 years of being present in the lives of thousands of families.
Four numbers that sum up three and a half decades working with mothers-to-be and their families, thanks to the dedication of Olo workers and our partners across Quebec.
Olo babies born healthier since 1991
food coupons distributed over the past 35 years
partner community organizations
of Quebec's administrative regions covered
35 years in two minutes
A video highlighting the importance of our mission to provide support to families in the first 1,000 days, and a celebration of the people at the heart of Fondation Olo.
The Olo community’s 35-year journey.
Much has happened during these past 35 years. Our story is a succession of milestones and key figures that have forged our path at the side of families.
Many important individuals have played a role in growing our village, though not all are featured here. Thank you for the big and small ways you’ve helped bring our mission to life!
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1940
Agnes C. Higgins, a nutritionist at the Montreal Diet Dispensary, develops the Higgins Nutrition Intervention Program, promoting the benefits of an eggs-milk-orange juice combination and vitamin supplements.
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1983
Creation of the acronym “OLO” (for œufs-lait-orange in French), with the first program offered in Salaberry-de-Valleyfield.
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1991
Fondation OLO is born, following a call to action by 47 CLSCs, with the support of the Fédération des CLSC du Québec.
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1994
- First Show OLO, a comedy series airing on Super Écran, hosted by spokespersons Anne Dorval and Marc-André Coallier.
- Improved services for pregnant women in vulnerable situations, through the Canadian Prenatal Nutrition Program (CPNP).
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1997
First province-wide ad campaign on milk cartons, in collaboration with Agropur.
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2005
First edition of Dîner OLO, the Foundation’s main fundraising event.
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2013
- Hélène Bourgeois Leclerc and Pierre-François Legendre appointed spokespersons (until 2019).
- Launch of the ambitious “1,000 Days to Savour Life” project, which expands the organization’s mission to include the adoption of healthy eating habits.
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2016
UQAM researchers Catherine Haeck and Pierre Lefebvre publish the study “A Simple Recipe: Estimating the Effect of a Prenatal Nutrition Program on Child Health at Birth” in Labour Economics, confirming the efficacy and cost-effectiveness of OLO Care.
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2018
- The Government of Quebec awards $4.25 million in funding to strengthen the OLO Care initiative, our work with community organizations, and our partnerships with Indigenous communities.
- First donation drive at Les Marchés Tradition and Bonichoix checkouts to benefit Fondation OLO.
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2019
- The “egg-milk-orange” trio evolves to include coupons for frozen vegetables.
- Les Cercles de Fermières du Québec surpasses the $1 million mark in donations to Fondation Olo.
- Launch of the trousse Découverte, a discovery kit for community organizations.
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2020
$750,000 raised as part of an emergency initiative to provide healthy food to pregnant women during the COVID-19 pandemic.
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2022
- Release of the Olo Care framework of reference to support care providers in their work.
- The Fédération des producteurs d’œufs du Québec surpasses the $1 million mark in donations to Fondation Olo.
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2024
- Launch of our postnatal offer with the introduction of new foods (tofu, baby cereal and meat purees for babies, sliced bread), with Pommes Qualité Québec apples to follow in 2025.
- Launch of the Let’s cook with Olo program to assist community organizations in hosting educational cooking workshops.
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2025
- Signing of the 10th partnership agreement with Indigenous communities.
- Launch of the cookbook Family Mealtimes — simple recipes approved by little helpers and their parents!
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2026
Fondation Olo’s 35th anniversary.
In the words of those who make Olo what it is.
Mothers, care providers, partners, and other members of our community. Voices that help us mark 35 years of an ambitious mission that is lived each day, with a vision far into the future.
Three simple actions that don’t cost a thing.
Donations are great, but your voice is just as powerful. For our 35th anniversary, here our three simple, free ways to make a real difference in the lives of families.
Follow us.
Stay connected with the Olo community and help spread the word.
Share the video.
Post the 35th anniversary video in a Story or your feed. Olo’s story is one of an entire community united for babies’ health.
Subscribe to the Cordon d’Olo (in French only).
Get our newsletter once a month. You’ll discover handy recipes, news from Fondation Olo and its partners, and more!
And if you feel like going the extra step
Did you know that a $150 donation helps parents in Olo’s postnatal care program access nutritious baby food from birth through age 2?
