Mission, Vision and Values
Purpose, mission, vision, values
Purpose
Breaking the cycle of social and food inequalities by acting in the first 1,000 days.
Mission
Providing families with an equal chance of bringing a healthy baby into the world and of introducing them to healthy eating habits early on.
Vision
Becoming the reference in nutrition during the first 1,000 days by leveraging our expertise and ability to mobilize stakeholders with the power to break the barriers to healthy eating that families face.
Values
- Equity: This value is at the heart of our mission because we believe that all children should have an equal chance of being born and growing up healthy, regardless of the economic constraints of their environment. In keeping with its mission, Fondation Olo ensures that all its actions (activities, projects, purchases, human resource management, etc.) are driven by a genuine desire for justice and equity, leaving no room for favouritism or bias that could distort the implementation of its mission.
- Collaboration: Fondation Olo believes that the realization of its mission and the achievement of its objectives require a high degree of collaboration with a wide range of partners whose expertise aligns with or contributes to its mission. Adherence to this value also implies a strong ability to listen, transparency in relations with others, and openness to and consideration of different ways of doing things, opinions and experiences.
- Rigour: Fondation Olo believes that what’s worth doing should be done well. This applies to all levels of the organization, and guides the conduct of all those who contribute to it. This value is reflected in the seriousness of our decision-making processes, in our search for best practices when defining our projects and services, in our respect for proven methods in all aspects of our management, in the evaluation of our practices and programs, and in our constant quest for improvement.
- Empathy: Fondation Olo and all those who work for it never lose sight of the fact that they are there to help people who really need it every day. Their actions are strongly influenced by their ability to understand and respect the people they work for and with. Empathy is a benevolent attitude that defines Fondation Olo’s approach to all its relationships.
Pillars
- Prevention: The link is clear: The results obtained through Fondation Olo’s work are directly attributable to its preventive and educational approach. We mobilize an entire ecosystem to tackle the causes and consequences of food inequality. We believe in the benefits of early intervention to promote healthy eating habits—starting at pregnancy—to break the cycle of poverty and reduce health inequalities. With this in mind, the organization prioritizes, at all levels of its governance and across its activities, a proactive approach based on prevention rather than a lagging response to problems that already exist. We believe that we can use our depth and expertise to move social standards forward.
- Accessibility: At Fondation Olo, we’re unwavering in our belief that accessibility is the first step toward a healthy future: access to professional support, food, education, and the knowledge needed to take action. Guided by a vision of proportionate universalism, the organization works every day to reduce social inequalities by adopting an inclusive approach and implementing initiatives adapted to specific needs and groups.
- Empowerment: We’re focused on achieving a lasting impact on every member of the Olo community and, more broadly, on society. This desired outcome is based first and foremost on the ability of individuals, groups, and communities to embark on a process of empowerment that allows them to take greater control of their own lives and actively take part in finding solutions to problems. Our actions help assemble the conditions necessary for everyone to reach their full potential and mobilize the resources needed to do so. Thanks to this support, Olo families will find a pathway to social mobility and an opportunity to break the cycle of inequality. Our ability to inspire people to take action is a key strength that resonates with our various financial partners.